“We want to be the personal trainer of the city and the county, we want to be the person that they love to hate, because we are encouraging them. We are challenging them. We are motivating them to do something that they haven’t been able to do for themselves. But they know that when they get it done, it'll be better off. It really sends a signal that there’s need for fundamental change in Los Angeles if they can’t meet these commitments and meet these metrics and milestones.”