Majority of Americans Will Travel in 2026, Often With Extended Family, Survey Finds
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People watch as an American Airlines plane takes off near the air traffic control tower at Los Angeles International Airport on Nov. 12, 2025. (Mario Tama/Getty Images)
By Rob Sabo
12/10/2025Updated: 12/11/2025

Americans plan on hitting the road or flying to travel destinations in 2026, often with extended family members, a recent survey from Marriott Bonvoy said.

More than 91 percent of Americans plan to travel in the coming year, the Dec. 9 survey found, and more than half of travelers said their vacation plans include extended family members.

“Many Americans are heading into the new year wanting to travel more than they did this past year, fueled by a desire for deeper connection, new discoveries, and more meaningful experiences,” said Mandy Gill, managing vice president of brands, marketing, and digital for the United States and Canada at Marriott International.

Two-thirds of survey respondents said they will forgo material purchases in the new year in favor of saving for a vacation, the Marriott report found. That sentiment is especially true in younger travelers and those in their early 40s—70 percent of millennials said they would skip eating out for six months rather than give up taking a vacation.

Resetting and recharging were primary reasons for vacationing among 57 percent of those surveyed.

Susan Blume, founder of Personal Escape Travel of North New Hyde Park on Long Island, New York, said in a statement to The Epoch Times that travel bookings for 2026 are trending upward, particularly for the early half of the year, which includes spring break and Easter.

Destination weddings and honeymoons are also booking strong for 2026 and into 2027, Blume said.

“Travel for 2026 is going much more quickly than other years,” she said. “We also have a lot of guests booking river cruises, which have changed a lot over the years and now accommodate families, active travelers and much younger couples. I have guests booked for next year’s Christmas market river cruises.”

Many clients are booking vacations with family members as a way to strengthen connections across familial generations.

“It’s not easy to spend time together as a multi-generational family, so people put a higher value on vacations that focus on spending time together,“ Blume said. ”Many of my families—grandparents, parents, and children of all ages—are traveling together much more than in past years.”

Global hospitality giant Hilton said in its 2026 Trends Report that nearly half of its team members reported families are traveling with three or more generations. Nearly one-third of travelers leaned into skip-generational travel by sending their children on vacations with grandparents, Hilton said.

Road trips and local weekend getaways are atop 2026 travel wish lists, Marriott Bonvoy said, a trend echoed by Hilton, which reported 71 percent of Americans favor road trips over flying to vacation destinations in 2026.

Holiday travel—particularly for Thanksgiving—remains especially strong. Triple-A expected a record 81.8 million people traveled at least 50 miles to spend Thanksgiving with family members in 2025.

“This holiday has become synonymous with heading out of town to spend time with loved ones,” said Stacey Barber, vice president of AAA Travel.

Ninety percent of travelers—73 million people—went by car, AAA added.

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Rob Sabo
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Rob Sabo has worked as a business journalist for nearly two decades and covers a broad range of business topics for The Epoch Times.

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