Generation Z, along with millennials, is expected to make up the majority of voters for the first time in the upcoming presidential election.

But Gen Z voters are already here—not just marching, posting, or showing up in exit polls, but staffing city halls, running field programs, in and running for Congress, and pushing parties to rethink messages that worked for older voters but no longer resonate.

The open question, analysts say, is whether political parties will treat them as the core of the electorate they are about to become, or keep talking to them as an afterthought.

Gen Z came of age during the Great Recession’s aftermath: years that included school shooting drills, the rise of social media, the COVID pandemic, and sharp housing and college costs, noted Democratic strategist Adin Lenchner, founder of Carroll Street Campaigns in Brooklyn.

Lenchner said that many of today’s political leaders “fundamentally do not understand” what it means to attend school on Zoom, live with constant online attention, or grow up with viral videos of violence and warnings of climate disaster.

“There is a gap between the urgency of their experience and an older generation that is lethargic about adjusting [its] perspective and policy agenda to meet that moment,” he told The Epoch Times.

In his view, Gen Z’s response is simple. “They are taking the future into their own hands,” he said.

By 2028, millennials and Gen Zers are projected to make up a majority of potential voters in the United States. They’ll make up over 60 percent by 2036, according to an analysis of census data by the Brookings Institution.

That scale is already reshaping politics.

While slightly fewer Americans ages 18 to 29 voted in 2024 than in the record year of 2020, in some key battleground states, youth turnout was actually higher, according to estimates by CIRCLE.

A new national survey by the Institute for Citizens & Scholars found that nine out of 10 young people say they care about and feel responsible for their community, saying they are most likely to act when they see social injustice, economic strain, or leaders abusing power.

The same survey found that most engagement happens offline—with 77 percent of respondents saying they are more likely to have difficult conversations in person than online, in part because they fear backlash or “saying the wrong thing” on social media.

Surveys by the University of Chicago’s GenForward project and other researchers have found that young Americans voice pessimism about inequality and climate issues, distrust major institutions, and want government to do more about economic security, yet often doubt that leaders will deliver.

But Gen Z is not a homogeneous ideological bloc. A Reuters review of recent elections across North America, Europe, and Asia found a growing gender split among young voters, with many young women backing left-of-center parties and many young men moving right.

Gen Z voters and staffers want to talk about the economy, foreign policy, climate, and democracy, not just tuition or student debt, Democratic strategist Max Weisman told The Epoch Times.

For Democrat Ashleigh Ewald, 23, the issue that pushed her into politics was the foster care and adoption system she experienced as a child.

Ewald is a graduate student in public policy at Georgia Tech and the former state director of Voters of Tomorrow’s Georgia chapter. She told The Epoch Times that she “fell through the cracks of systems that are supposed to protect you” and decided by middle school that she wanted to work in policy so fewer people would face the same instability.

As a young adult, Ewald created content for then-Vice President Kamala Harris’s 2024 campaign in Georgia. She appeared in videos with Harris and other Democratic leaders promoting the Affordable Care Act’s rule that young adults may remain on their parents’ health plans until age 26.

Gen Z is more politically mixed than many assume, Ewald said. She described a personal shift away from heavy Democratic activism toward “exploring all of my beliefs” and focusing on policy research as she pays bills and rent.

“I am certain that many, if not most” Gen Z voters have some conservative views, she said, adding that she once feared being “canceled” if she spoke openly about those views. She worries that many young people form opinions based on social media “rage bait,” without checking sources.

Both major U.S. parties say they see the stakes. Democrats credentialed hundreds of digital creators for their 2024 convention and leaned heavily on TikTok, Instagram, and YouTube personalities to reach younger voters, alongside traditional campus outreach.

Republicans, led by President Donald Trump, focused on podcasts and livestreams popular with young men. Trump appeared on shows hosted by online personalities such as Adin Ross and worked with his son Barron Trump, a Gen Z voter, to court influencers who could pull in younger audiences.

Kiersten Pels, a spokeswoman for the Republican National Committee, told The Epoch Times that the party sees an opportunity to reach Gen Z voters. The Democratic Party has “abandoned” Gen Z, Pels said.

“Democrats are more focused on fringe cultural battles and catering to illegal immigrants than improving life for young Americans,” she said. “And when young people dare to think independently, Democrats brand them as extremists.”

The RNC is exploring new platforms, including TikTok, Pels said. It’s also looking to outside groups such as Turning Point USA for more targeted youth outreach.

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—Chase Smith

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